What You'll Learn
- Generate creative, divergent ideas under time pressure in interviews.
- Group brainstorming ideas into logical, high-level MECE categories.
- Evaluate and prioritize ideas based on capital constraints and expected ROI.
Lesson Overview
Brainstorming in consulting is not about shouting random ideas. It is about applying structured creativity to a problem, laying down a high-level categorization structure first, and then populating each of those branches logically with specific ideas.
This lesson covers how to divide brainstorming using simple, powerful dichotomies (e.g., revenue-generating vs. cost-reducing, short-term vs. long-term, internal vs. external) to ensure your suggestions are both highly structured and deeply creative without redundancies.
Why This Matters for Consulting Interviews
BCG and Bain interviews place a high premium on creative, value-driven brainstorming. Demonstrating that you can think outside the box while maintaining strict logical structure sets you apart from average candidates.
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