preppartnr
Structured Brainstorming & Creativity
Brainstorming is not about shouting random ideas. It is about laying down a high-level categorization structure and populating each branch logically.
Structuring Creativity
Use simple dichotomies (e.g., Short-term vs. Long-term, Revenue-generating vs. Cost-reducing, Internal capabilities vs. External partnerships) to group and organize your creative brainstorming.
Pruning Ideas
Evaluate generated ideas against feasibility, capital constraints, alignment with the brand, and expected ROI to present a curated list of recommendations.
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